Advertorial


Advertorial is the combination of advertising and editorial. It is used for the promotion of a product or service and is written to make it appear as an informative article.

Good advertorial is informative and includes a sales pitch which is acceptable to the reader because of the information they get with it.

Well written advertorial points out features and benefits and provides an emotional hook. It is often more valuable than direct advertising because it offers more information than can be included in an advertisement.

Advertorial is a Theresa Sjoquist forte.

Advertorial examples:

 

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